Feeling healthy and being healthy are not the same thing. Conditions such as high blood pressure and elevated blood sugar often develop without obvious symptoms, and by the time something feels wrong, the underlying risk may have been building for months or even years. For India, where diabetes, hypertension and other lifestyle-related conditions are a growing concern, the challenge is spotting these risks early.
The limits of a single reading
The annual health check-up is a useful starting point, but it offers only a snapshot. It cannot show how a person’s health is changing, or whether a reading that looks normal today will stay that way. What matters is whether indicators are improving, holding steady or moving in the wrong direction.
Aditya Birla Health Insurance (ABHI)’s study,
Unlocking Health Trajectories: Real-World Biometric Trends from Insured Indian Populations,
explores this through an analysis of 2.1 million adult insured records between December 2023 and December 2025, including 5.2 lakh customers with repeated biomarker data.
Risk is not static
Among customers with repeated biomarker data, 87% maintained or improved their health status, and nearly 62% recorded measurable improvement in their biomarkers within 12 months. Perhaps most striking, 37% of customers initially classified as high risk moved into medium- or low-risk categories within a year.
Risk classifications can change. However, moving into a lower-risk category does not necessarily mean an underlying condition has resolved, or that future risk has disappeared.
Improvement across all four biomarker groups
- BMI and obesity indicators: 34% of customers
- HbA1c: 33%
- Blood pressure parameters: 32%
- LDL or total cholesterol: 17%
Together, these markers cover weight-related risk, average blood glucose, hypertension and cardiovascular risk. Each must be read in the context of a person’s overall health profile, making them useful reference points for healthcare professionals deciding whether further evaluation is needed.
From data to action
Knowing what health indicators reveal is only the first step; knowing how to respond matters just as much. ABHI supports each stage of that journey:
- Tracking the trend: The ABHI Activ Health App offers health-tracking features and digital health assessments.
- Knowing when to seek advice: Teleconsultations give customers access to medical guidance.
- Staying on course: Personalised health coaching and wellness programmes help customers remain engaged with their health goals.
Why one-size-fits-all prevention falls short
- Customers under 35 showed the highest movement between risk categories, largely driven by BMI and weight-related indicators.
- Women above 35 showed stronger improvement in biometric control.
- Men above 45 recorded the highest burden of uncontrolled hypertension.
A younger customer with weight-driven risk may need a different approach from an older customer with uncontrolled hypertension, which is why personalised coaching and wellness initiatives matter.
ABHI’s Health-first philosophy
An insurer’s relationship with a customer need not begin only when a claim arises. This is the idea behind ABHI’s Health-first philosophy, which puts customers’ health and wellbeing at the centre of the insurance relationship. Through HealthReturnsTM, customers can earn up to 100% of their premium by recording 325 Active DayzTM in a policy year and maintaining a green Healthy Heart ScoreTM. A customer earns an Active DayzTM by walking 10,000 steps in a day or burning 300 calories in a single workout session. The principle is simple: when customers invest in their health, they are rewarded for it.
A starting point, not a full stop
The annual health check should be the start of an ongoing conversation about health, not the end of one. What happens between assessments may matter just as much as the numbers recorded on the day.
To find out how Aditya Birla Health Insurance can support you in staying on top of your health, explore its range of health insurance plans at https://www.adityabirlahealthinsurance.com/?utm_source=EThealthWorld&utm_medium=EThealthWorld&utm_campaign=EThealthWorld&utm_id=EThealthWorld
Disclaimer: The above content is non-editorial, and TIL hereby disclaims any and all warranties, expressed or implied, relating to it, and does not guarantee, vouch for or necessarily endorse any of the content.
Join the community of 2M+ industry professionals.
Subscribe to Newsletter to get latest insights & analysis in your inbox.
All about ETHealthworld industry right on your smartphone!
- Download the ETHealthworld App and get the Realtime updates and Save your favourite articles.
